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Customer sent me this ad/price

Stacey K

I like making signs
In Victors defense, I THINK his overall business model is geared towards selling his products on Amazon, etc. where the competition is tough and margins are slim - but he has a higher volume of customers than most of us. I think he's often literally dealing with pennies of profit but huge amounts of customers. Victor is that right?

But if you were a regular sign shop where the in-person customers are the bread and butter than continuing down the path of price matching would be a bad idea.
 

mbasch

New Member
Matching prices and trying to keep competitive, especially with foreign suppliers, is a race to the bottom. You'll never win. There is a reason they are coming to you even if they are asking you to match. We never do and we still get 80% of the orders. Our customer use us, trust us and know if something goes wrong, we will make it right.
 

victor bogdanov

Active Member
99% of my business in online, super competitive and low prices. make $5 on an order but hundreds of orders per day equals a decent profit. just have to be very efficient
 

Grizzly

It’s all about your print!
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JBurton

Signtologist
Here's some reviews: Makes me wonder if its not just a fly by night scheme, no refunds + no recourse for delays + nobody wanting their signs after the election has passed = profit?
 

Stacey K

I like making signs
Here's some reviews: Makes me wonder if its not just a fly by night scheme, no refunds + no recourse for delays + nobody wanting their signs after the election has passed = profit?
I think Texas_Signmaker or Geneva Olson should take a drive and do some detective work!
 

Smoke_Jaguar

Man who touches printers inappropriately.
Had someone ask us about this setup, and from the signs we saw in person, seemed pretty obvious how they were getting output. Corrugated plastic is cheap when buying in massive bulk, UV ink can be had as little as $40/liter. Signs were printed at 150 or 300 DPI, and probably on a large, staggered head flatbed or hybrid, something like a 10. Some of the 12-16 head machines, just running CMYK could probably knock out 5'x10' sheets in under 3-4 minutes at that DPI. Automate or make your loading/unloading really efficient and changeover time could be as little as 20-30 seconds. Basically, a case of a facility dedicated to that type of production. When I was asked if I could meet anything close to that price, we showed out math and gave a resounding 'no'.
 

victor bogdanov

Active Member
Had someone ask us about this setup, and from the signs we saw in person, seemed pretty obvious how they were getting output. Corrugated plastic is cheap when buying in massive bulk, UV ink can be had as little as $40/liter. Signs were printed at 150 or 300 DPI, and probably on a large, staggered head flatbed or hybrid, something like a 10. Some of the 12-16 head machines, just running CMYK could probably knock out 5'x10' sheets in under 3-4 minutes at that DPI. Automate or make your loading/unloading really efficient and changeover time could be as little as 20-30 seconds. Basically, a case of a facility dedicated to that type of production. When I was asked if I could meet anything close to that price, we showed out math and gave a resounding 'no'.
 

Smoke_Jaguar

Man who touches printers inappropriately.
Probably a similar setup, though now with commodity printer parts like head drivers and such, things like this are WAY cheaper. The more printers we work on, the more realize that they're just turning into Lego builds. For the price of a single unit like that in 2018 from a well-known vendor, could probably get 4 from a Chinese manufacturer.
 
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