Do you just force them to read the article? Haha!
We have a couple of clients that hold up the works ALL THE TIME and it's very frustrating. They want to change one little aspect of a sign that goes against brand standard and all of the sudden everything grinds to a halt while everybody and their brother gets involved. The worst is when somebody decides to retroactively make changes to a proof. The signs are already on the walls, y'all. I'm sorry the director of whatmacallit doesn't like the color your marketing department chose, but they're up. It sometimes means more money for us, but sheesh.
Of course not. We use articles and other resources like it as reference material to help hone our message and approach to dealing with either difficult, inexperienced, micromanaging or stubborn clients.