Texas_Signmaker
Very Active Signmaker
I was going to present these options for the customer... any thoughts on the designs? They are not redoing the wood frame, just the faces.
Ha, it's not gonna matter what we all think. The customer will trash the whole thing and you'll end up with a but ugly sign.
Otherwise I like the white one to start with but not gold text.
Depending on how the "black" is made. The sun will cook that puppy and possibly warp the substrate.
The one on the right is the most balanced in its use of space, margins and type weights as well as prioritizing on the messaging. Lose the yellow accents to the posts and choose a darker, less confrontational color. Accents should accent, not compete with the main message. Those scream, STAY AWAY!
Our eyes are drawn to shapes and blocks of text in the order that they are presented to us via color, contrast, boldness, etc.
Thanks, I changed it to all black and it looks more tasteful. The color I was going for was gold metallic because the client has another sign with that and likes it.
Atta boy. Marlene makes a really good point about how all three lines of text are the same length. I'd add that the letterspacing all being so similar is another place you could work on improving the aesthetics as well. Anybody who drives up knows its an apartment complex. Instead of stretching that line to match the other two, you could use a more condensed font and open the letterspacing way out to de-emphasize that message.
Ah I forgot about that that trick... spacing out the "Apartments" in tiny text! Thanks!!
I presented to the customer and they picked #3.
Personally I liked the middle one.