im talking bout 1000 bus cards for 35 bucks, or 5000 postcards for 49 bucks, or banners for 1.50/ sq foot or screen print for some ridiculas price...
this is helping to promote the downfall of our industry.
mark galoob
You don't need to get on craigslist to find someone selling at these prices. There are hundreds of websites that sell Business Cards for $35/1000.
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Lowballing hurts an industry, but it's inevitable in ANY industry that can be gotten into as easily as ours. IMHO it takes overhead to understand the real costs of doing business. It always has and always will be an uphill race that the consistent, thoughtful tortoise wins.
I think that all the time one might spend trying to compete (and yes, that's exactly what's going on here, you're competing directly with the guys on craigslist) you might spend that same time building one or two powerful customer relationships.
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I visited with the GM at a famous steakhouse here in Omaha the other day. They are trying to sell before they are forced to close down and I went along with my Uncle who is interested in the purchase. This steakhouse is probably world famous and is where Bill Gates and Warren Buffet have lunch when they're in town.
I asked the GM why sales are down. He said he can't compete with Applebee's 2 for $20 menu. My jaw dropped. He was absolutely right.
They hand cut and age their meet right there. Everyone in town EVERYONE knows who they are without any advertising. Two of the most powerful men in the world dine there regularly. They have built a solid reputation for decades! - and he's worried about Applebee's!!!!!!
He was right. If he can't see the difference between them and Applebee's, then there is now way in hell his customers will see the difference.
P.S. I appreciate Applebee's as much as the next guy, but it's not a Nebraska/Midwestern Steak House.
