Not to contradict you, but they are used for various outdoor applications, but usually when the pizzazz of the sign needs to really PUNCH and is in close viewable distance of the pedestrian traffic. Usually done on eco-solve printers, but there are a myriad of printers using this technology, when needed.
Sorry Gino. I've worked with duratrans prints for decades. It is a Kodak trademark for large format color film continuous tone photographic positives, produced on RGB laser imagers like Lightjet, Lambda, and such. It's been around for a long time, way before it's digital versions even. Many airport ad contracts and some casinos still specify this particular film as a way to exclude inkjet output from bidding the contract.
In all fairness most new inkjets can print a rival or better image if properly profiled and using a two layer second surface construction. The aqueous inkjet market in the 90s was driven by trying to get to duratrans quality for backlits on second surface coated polyester. But those high end clients often avoid the hassle of getting washed out inkjet color by just calling out duratrans and excluding inkjets. Lost many bids to that.
While it may seem to be inkjet to an average observer, the color space and quality of a duratrans image are very different up close. Duratrans is produced in a photo lab with specialty equipment. It will eventually yellow over a few months time when outdoors as it's a giant color slide vs ink on translucent.
Not nitpicking, just educating so the proper term is used. There might be some vinyl brand calling itself duratrans, since Kodak sold it's trademarks in their bankruptcy, but it shouldn't be called a duratrans print by the trades any more than a MDOplywood sign should be called Dibond.
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