If others want to spend their day quoting banners at $1.50 per square foot and paying $1.00 for them, so be it.
No, that would be $1.82 per square foot plus shipping. Hems, grommets, original design, and installation extra, depending on needs.
I am a proud out-sourcer. I feel it is more fair to the client to get him or her the best quality product I can for a reasonable price. I am not encumbered by huge overhead and have no need to re-capture the money I spent on (now probably obsolete) printers, sewing machines, laminators, etc. I offer a range of creative services and project management using appropriate technologies available to the industry. My expertise is developing solutions for my clients; I am not a production facility.[/QUOTE]
You are an outlier in the craft of making signs. No offense was intended and I'm not sure why you always feel compelled to defend your business model and feel somehow singled out when one of us critiques those using your business model without fully including all the costs you seem to apply but the vast majority of us are in it to MAKE signs ourselves.
I get it, you are at a stage in your long and accomplished career that you're more in a design, maintenance and consultation mode. That doesn't mean the 95% or more of us still doing this with all the tools and approaches you look down your nose at are wrong. I happen to enjoy the entire process of signmaking from sales to design to production/fabrication to installation. I think most folks do.
Yes, MOST of us have these awful things like shops, equipment, tools, employees, etc. but it's how most shops operate and have built successful businesses and pursued the craft they love. I could have been a HVAC service tech or Electrician if I really just wanted a high wage job out of school, but my artistic goals would have never been realized.
The gripe I and probably others have and express about those using outsourcing is when they ignore both the intrinsic value of the work in total, use it for unethical advantage and/or have no clue what the appropriate markup SHOULD be on products we intend to resell. In our area, a banner with all those things factored in SHOULD cost a customer between $6-10 per square foot depending on size, coverage weight material, finishing options, etc. To give it away for $2.00 per square foot is not only unsustainable to the vendor doing it unless they are doing huge volume and lots of automation to lower their own costs, but adds to the already intense downward pressure on pricing for all those working in the trade.
It's one thing for a Signs365 or 4Over to have a 100,000 square foot facility with minimal employees and a high degree of automation to rely on for volume pricing to make a profit, it's quite another for a one or two person shop exacerbating the race to the bottom while trying to glean whatever jobs he or she can get from the local marketplace.