To me the big turnoff is the 8-color inkset. I don't see how a solvent printed aimed at the mainstream is going to sell like that, your consumables cost will be astronomical compared to a 4-color machine. I know the color gamut is greatly expanded, but typically those kinds of bells and whistles are reserved for aqueous printers aimed at the giclee market, not the sign, banner and wrap market. I'm sure there are some niche uses for it, but i couldn't justify doubling my ink costs just for a 10-15% larger gamut.
I guess I'm saying if you want to print fine art, spend half the money and get an aqueous epson or an Hp or a Canon. if you want to print the stuff a solvent printer is really for, get a 4 color printer (I don't even see the real purpose in 6-colors on a solvent printer, you gain so little for the speed and cost you give up). Then again, maybe this is aimed at the shop who needs a printer that can print an outdoor banner one minute and print a painting reproduction the next, on the same machine...
That said, I've seen a sample off of it and the color and quality are spectacular, every bit as good as an aqueous printer. Just makes no sense though...