I beleive in Karma. If you set your sites on putting him out of business, guess what? There is another guy ahead of you that will do the same to you. Then you will know how it feels.
I was the only shop in town for 7 years. I had a competetor come in town and try to do the same thing you are proposing to me. He had spys inquire about my business and how it was set up, moved right down the road, set cut throat prices, and guess what...
I'M STILL HERE! I heard competition was coming to town and I targeted a new market to stay ahead of the game. I DID NOT lower my prices to match him. Eventially he had to go up on his prices. I am and artist and have been in the sign business over 20 years. He was new to the sign industry and copied everything I did for a while, which bugged me. They say it is suppose to be concidered a complement. Now he is finally finding his own direction in the sign industry and we both stay busy. I wasn used to competition, so I just had to keep telling myself," He is just trying to feed his family."