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Ever noticed this messed up national logo?

Discussion in 'Logo Design' started by Pat Whatley, Oct 8, 2013.

  1. Pat Whatley

    Pat Whatley Major Contributor

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    Just got mentioned to me today that the S in LOWE'S doesn't match the other lettering. Somehow I'd never noticed....now I'll never be able to un-notice it.
     

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  2. J Hill Designs

    J Hill Designs Major Contributor

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    wacky
     
  3. SignManiac

    SignManiac Major Contributor

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    Mars Florida
    Clever use of mixed fonts!
     
  4. 704signs

    704signs Member

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    Never noticed it ... Here is a pic of an install I did at the corporate headquarters.
     

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  5. Pixels Are Bad Mmmkay?

    Pixels Are Bad Mmmkay? Very Active Member

    I noticed it years ago and I've never thought there was anything right about it. I wonder if the designer had some concept in mind when he created it. I can't think of any logical reason why someone would design it likethat.
     
  6. John Butto

    John Butto Very Active Member

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    They tried to keep one thing from their first signage.
     
  7. HDvinyl

    HDvinyl Trump 2020

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    halfway house.
    They actually did it just to annoy graphic designerS.
     
  8. Cross Signs

    Cross Signs Active Member

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    And the "S" in the photo is upside down.
     
  9. aaronJREgraphics

    aaronJREgraphics Member

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    it just looks to me like they reversed the s...so to make it upside down which is weird i don't see any reason why you would do that. Funny tho ill never be able to look at it agian.
     
  10. J Hill Designs

    J Hill Designs Major Contributor

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    thought that too, but it looks just as wierd if you go in and flip it
     
  11. Mike Paul

    Mike Paul Major Contributor

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    Like the new *** crack logo that came out a few years ago...



    pepsi.jpg
     
  12. GypsyGraphics

    GypsyGraphics Major Contributor

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    is that true john?
    i was curious and tried searching for info on they're logo, like the story behind the logo or the designer.... but found ZIP.

    if there's a story that goes with the "S" ... it'd be cool.
    if not... there's nothing cool about it, it's just REALLY bad.
     
  13. qmr55

    qmr55 Very Active Member

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    This was the original Lowe's...

    And one time someone told me that the "s" is shaped like that because from the angle you usually see it ( straight up when walking in store ) it looks normal like that. It fits with the text at that perspective. I don't know how true that is though! Take a look next time you're walking into a lowe's.


    Edit: Also, check this out: http://careers.lowes.com/about_history.aspx
     

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  14. Guerilla Signs

    Guerilla Signs Member

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    Don't know about John's story but if you look at the bottom of this page you can see the "S" has not changed much over the years while the rest has.

    http://media.lowes.com/assets/PressKitFactSheets_History2012.pdf
     
  15. GypsyGraphics

    GypsyGraphics Major Contributor

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    i know, which is why it seems like there has to be some story to it, don't ya think?

    the curiosity is killing me... now i have to know what the deal is with that dang S!
     
  16. DizzyMarkus

    DizzyMarkus Active Member

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    Great that's all I will see now hahahaha -- Like the arrow in FedEx

    Markus
     
  17. visual800

    visual800 Very Active Member

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    nope never noticed that either BUT I did notice those cheapass faces in the lettering turns yellow quickly....ahh corporate signage
     
  18. Chriswagner92

    Chriswagner92 Member

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    thank you, I will never be able to not notice it again... just like the teeth in the batman symbol...
     
  19. Supergirl

    Supergirl Member

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    Yeah, I can never again look at their truck and not see it!

    It will be the same with Lowe's!



    maybe it was one of those neighbor's kid redid the logo. he did a bad job, but it was accepted.
    ever since, designers never dared to change it because they thought there's some history to it :Big Laugh
     
  20. 68dodgeramman

    68dodgeramman Member

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    Larry
    Yeah, thanks Pat. I'll never be able to un-see that "S" now, lol.
     
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