I too would be curious what you're going to charge for a 3'x3'
Coro 3x3 - Single Sided... depends on which industry we are selling to for the project. It would range from $45 - $65 for retail based clients that come in our shop or call in their order and the total number of units.
We are getting ready to launch a small network of companies that help us sell signage online. Those network of websites are industry focused and the prices for the signage are just part of the package that we offer in terms of our services.
One of them is for golf... Here is an example of the pricing they will sell to their course, event directors, and sponsors:
2x3 coro insert for $20 for single sided or $25 for double sided.
18x24 yard sign with sponsor logo and wire stakes for $10 for single sided and $12 for double sided.
Those prices are far better than we would sell most of our products to our retail companies without having bulk type orders directly from the sign company. But it's not a sign company... It's a golf company that has below wholesale rate for signage and it's used to lure in more clients for the bigger picture that also generates new sales for the sign company.
Again... we don't have a typical signage sales approach. Not saying we are doing it right or even better... just that we have other services that we can generate sales from and we use the signage for those focused market companies to help us secure other market segments that would be harder to acquire without having a sign company.
I'm not sure our model works to well in some areas for a generalized pricing point... but hope it helps.