I'm guessing no one ever worked at a mom and pop store before...
I had to know everything... engraving, router, silkscreen, cut, print, design
slap it on vinyl, install at the shop... I even had to clean up the joint.
She doesn't do all of that, this is a digital print shop. Most of you are self
taught and learned how to run the equipment and applied vinyl to stuff.
The production of it is fairly simple.
I'm guessing her shop grosses 100-150k a year max.
There is no luxury of hiring a specialist employees at those numbers.
If she was doing 400k a year... maybe
If you know your equipment really good, then any designer that can rub circles
on their belly while tapping on their head while singing "In-A-Gadda-Da-Vida" can
be taught how to run the equipment. It's trained monkey work. I get being "certified"
and taught, but it's still getting a degree in button pressing. This is digital print...
the stuff most newbies strolling in start off with.
If you don't know your equipment well, you need to master it in order to teach it.
If you find where your bottle necks are, get a system in place, you might be able
to get away with a designer who sorta knows production, or a production person
who sorta knows design. I'm thinking the first one is a better way to go.
Good points on everything. If its me, I would always choose the better designer and hope they can be taught the production stuff, but there's no guarantee that any strategy one employs will work if a good organizational and compensation system isn't also already in place.
Our new employee has been here about 4 months now and we chose the candidate who had some sign shop experience and was the best designer of the lot. Once hired, we realized that his previous experience was really limited by the fact that he worked at a failing franchise sign company and the owners were not experienced or good signmakers. So his two years of experience actually was more like only 3-6 months of real sign shop experience. His work ethic, desire to learn, and daily effort has really helped us overcome the early impression that he did not come away with much valuable knowledge in that first job.
We had advertised for experienced help for months and months with nearly no qualified applicants responding. The minute we rewrote the ad and added the words "entry level", we were flooded with responses and nearly everyone had some experience in a sign shop environment. I think many younger workers in America struggle with confidence and self-esteem issues and are reluctant to apply if they think a job as advertised is over their heads. I think that could be an issue with the OP's ad. Its way too detailed and demanding of pre-existing skillsets for anyone but a really experienced person.
The only minor problems we're having is that he like many other younger "designers" I've encountered over the years can get lost in a simple layout and spend way too much time. Even with knowing what we're getting for a job, this occurs too often to ignore, so we gently nudge things in the right direction and use our productivity systems to make sure he's fully engaged in all aspects of the jobs.
The job of shepherding the jobs through and instilling a better mentality about the routine work is one of my most frequent management activities. The other item, and I've seen this in many other work environments with younger workers is a lack of "owning" a project from start to finish. Teaching and encouraging proactivity and effective multi-tasking is something any of us interested in expanding our businesses must learn how to do. I try to do it by both setting a good example, positive reinforcement and hands on, side by side, learn by doing experience. We also reward our employees with gifts, paid time off, bonuses, treats, snacks and a general feeling of being valued. An example of this happened yesterday. We are located in the hottest winemaking region in the U.S. right now and some of our vineyard customers always want to do a little trade work. We all love good wine here, so we'll do it with a portion of a job, but only after the material and labor costs have been covered. We collected on a job and it ended up being 8 bottles of really good wine in the $30-40 range per bottle retail. We gave our employee first dibs at two bottles of his choice and we kept the rest. The sense that he and us are invested in each other and we're not the cruel overlords just out to make a buck off his labor is very evident.
A person who feels valued is far more open to learning and going the extra mile, than one who perceives that they are just the latest fill in until a better employee comes along.
Thankfully, we've seen great improvement from our guy on the little stuff and we couldn't be happier about the overall quality of work leaving our shop every day.