Don't knock it. Many many years ago, one of the areas biggest local companies brought a job to us. I told them they made some kinda mistake. They had the sign with a gloss black background and the lettering in flat black. The designer, a young girl said that's how she wanted it. I asked her to ask someone else in the office, but this was over 30 years ago and I didn't question things the way I do today, so we made it. The sign was 12' high and 16' wide. During the day, at night time, cloudy days, rainy days, snowy days, sunny days..... just about anytime, you couldn't read it..... at all, unless you were standing right in front of it, looking up at an angle on a bright sunny day. This sign was along a 6 lane highway and a busy intersection. No one.... and I mean no one ever got closer than 100' to it, generally doing 50 or 60 mph.