cptcorn
adad
Yes, that's why it's important if you are working with a high end client for example in the cosmetic industry you go to their location and read the ambient light temperature (with your spectrophotometer) then you build your profile around that.
That's completely wrong though. When you profile on printed media, you're not measuring any ambient light. They will design those graphics as they want them to appear in those lighting conditions....
I can print PMS 180C on IJ180, 3951, etc and compare to a swatch and it's spot on. Now if I walk to an area with different lighting conditions, they will also all look the same still because the prints them selves are not changing.
So if they come to you, and say oh that color looks so far off from what I want. You can hold up your 180C swatch next to it, and it will be spot on. The problem comes from the designer, not the printer for not taking into consideration where things will be displayed.