When I called the Grimco equipment sales rep and told him what I was interested in, the first thing he did was send me a formal order request showing the equipment, price, discount, promotion, etc. along with a contact for the financing. Nothing moved from there until I signed and returned it--which meant I was buying it. Although we talked about things on the phone after that, nothing mattered except the form he sent me. There was never any contact with anyone at Epson, and they had nothing to do with the transaction.
I think you're upset you missed the deal and are making noise when it was your mistake. There are always two sides to a story and I don't think we are even seeing all of your side of the story. I could be wrong, but internet flaming is not new, and it is clearly not always completely true.