We've always been organically popular on search engines because of our name, but we to start targeting more specific to us jobs, and hopefully increase business along the way.
We're about to go knee deep into google ADwords.
Has anyone had success with it? We're going to be budgeting $75-$100 a day for it. Anyone have experience with it they would like to share?
thanks for your time.
Contrary what someone else said there is such a thing as free advice, we're giving and receiving it daily here at signs101 after all.
I have a background in internet marketing, mostly SEO but some Adwords experience came through the years as well. IM was my main gig before I became a partner in a signage gig now IM is my second gig.
First of all making a successful awords campaign isn't as easy as loading it up with cash and pressing start. It will start, burning your money. When you want to start a campaign with adwords the first thing you should do is extensive keyword research. This is by far the most important step and if you don't do this properly whatever else follows won't help. It's like a foundation. Keyword research is tough, mostly because there is a lot of "feeling" involved when doing it. Of course this isn't exactly feeling but rather intuitively knowing if something will work or not when you see it and this comes from experience. There are two ways you can go about using adwords: Learn it yourself or pay someone to do it for you.
Learning how to do a basic campaign isn't rocket science but it takes time and effort and I'm guessing that you have more nuts up your *** than a fruitcake already with the business you're doing to think about learning how to do PPC campaigns. If you learn how to do basic keyword research you could do some split testing with some keywords and ads. You basically create a few sets of ads, you choose a few keywords you think will perform well and you create different ads for each keyword, try different CPCs and things like that, you run it for a while and see how which performs. If one has a good cost to return ratio you can stick to that one and take a look at making similar ones. Oh this is probably obvious and someone mentioned it but stay away from the high price keywords like...I don't know "signage" or "banner printing" or whatnot. You want something along the lines (making this stuff up, just an example) "Best LED Signs In Denver". You want to try to find a balance between amount of traffic and CPC.
Just another thing from an inside man...no matter what someone tells you, there are no experts in SEO. They may have years of experience, they may even have real examples of sites they ranked but there are no experts. The reason there are no experts is the same reason there are no "sure things" on Wall Street. SEO is more unpredictable than Wall Street because on Wall Street you can analyze certain things, you can analyze mass psychology, you can find some patterns. SEO is an industry in a bottle, it's Google. It should be called GRO - Google Result Optimization. When Google makes an update to their ranking algorithm sometimes it tanks good and bad sites, sometimes it tanks more legit sites than the bad, sometimes it hits the bad sites pretty accurately but nobody knows what is happening and nobody knows what exactly they're doing.
I'm not saying that you can't rank Google, I do, most of the time but the techniques that the company used to get you to Page 1 or the top 3 might work today and tomorrow Google might penalize your site and you will end up on the 20th page.
If you have any questions please feel free to ask.
