One thing I think throws many people off is they, in their head, assume there is a correlation between a default design software CMYK profile (US Web Coated SWOP or any other default CMYK profile) and the CMYK inks in your machines. The CMYK inks in your machines are capable of a far greater range of color than those crippled default design CMYK profiles can describe and have no correlation to the CMYK inks in your printer. This is why shops who design in RGB often get much more vivid color.
This is exactly what I was taught and this is correct. Excellent response overall as well.