Got a call the other day... Customer: I need a sign that says, "blah blah" how much is that gonna be? Me: What type of sign do you need? Customer: A regular sign Me: Will it be used indoors or outdoors? Customer: Outside Me: How will it be mounted? Customer: I got an old sign out here on posts. I want to put it on those posts. Me: Will it be single sided or double sided? Customer: Both sides Me: What size is the sign? Customer: Medium. Short pause while I try to collect myself. Me: Umm, Do you have any measurements? Customer: No, looks like it's about yay tall. (I'm assuming he's showing me the height with his hand... over the phone) It don't look too big. Me: We will need you or someone to get us some measurements to get you a quote. Customer: You can't just give me a ballpark price? I won't hold you to it. Me: No sir, sorry. I will at least need to have an approximate idea of the materials needed. Customer: (Sounding a bit disgruntled) Ok, I'll have to go find something to measure it with, and I'll call you back. He calls back later that day with some measurements. Shockingly, he was offended by the price estimate. Hasn't called back yet. I sure hope he finds a better price somewhere else.