Yes a old idea..But done well.
..Notice 3 elements the eye looks at .. the full color car (placed well) the brand... what they do . back to the car.
NOT all over the place, not knowing what to see or read 1st or 2nd, that so many wraps are, basically a waste of money.
This is why reading the Mike Stevens Mastering layout is so important with good understanding ( for those who are serious about this trade ) not just possible money ya can make per sq ft.....This why VALUE is more important ..this why some shops make better money & have more work & there work always looks great, it is natural vision of what we see is right, but we don't know it till explained.
Notice this is a partial wrap no copy on the picture, & good contrast, this is advertising value.. remember advertising is ideas that have been done long before, just doing them right makes it work for your customers.
If you sell a full wrap for $6,000 on this van, that & it is filled with all kinds of bells & whistles, would it not make sense to study & do a great job like this for $6,000 that really has advertising value. ...bet you will remember that name & look it up.