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I need some advertising sugestions

Discussion in 'Sales, Marketing, Pricing Etc.' started by 401Graphics, Oct 8, 2012.

  1. 401Graphics

    401Graphics Very Active Member

    I need some advertising suggestions.
    Business is slow again, and i hate watching numbers go down in my bank account.
    What have you had good results with, (besides word of mouth)?

    :thankyou: :signs101: :U Rock:
  2. royster13

    royster13 Very Active Member

    Apr 3, 2009
    Montrose BC
    Nothing beats knocking on doors.......
  3. john1

    john1 Guest

    I hear you man, I'm right there with ya with last month being deadly. This month isn't looking like anything crazy either.

    I myself am trying to get things rolling again, Been keepin in contact with the repeat customers as much as i can, Have a few small things coming up.

    This year i really realized that, I am a one man operation, I work from home and i am ok with that. I don't make a ton of money but i am buying what i need for my family and business and do have times when i can spend some on myself. Really, What more can you want?

    I used to think that getting to a point where all this income coming in would be awesome and i would just be on top of the world or at least feel like it, But those guys who are doing that can have that. I'm happy with staying small because i know how great times feel and i also know how the worst of times feel and i am still here standing.
  4. Flame

    Flame Major Contributor

    Apr 26, 2006
    Find some good niche markets. Things tanked for us too, so just concentrating on our niche markets, new advertising campaigns online, sprucing up the website/fb pages, and putting on promo events. It's been helping turn that heavy hand around...

  5. Jillbeans

    Jillbeans Major Contributor

    Dec 24, 2003
    Butler, PA
    Plan a vacation even if you can't afford one.
    That always brings in jobs, particularly the rush kind.
    Same as when you pour milk on a bowl of cereal, it always makes the phone ring.
    • Like Like x 1
  6. Suz

    Suz Very Active Member

    Apr 9, 2010
    The Great Northwest
    Perhaps join a local business association?
  7. Gino

    Gino Premium Subscriber

    Jun 7, 2006
    • PRE
    • BNI
    • Chamber of Commerce
    • Advertise in the Sunday paper
    • Advertise in the Merchandisers
    • Letter your vehicle and park it at different locations throughout the week.
    • Always be talking about business
    • Look around town for places that have bad looking signs
    • Look around town for places that have worn out signs
      Call old customers and remind them of your services
  8. Border

    Border Very Active Member

    Feb 8, 2007
    Best bang for the buck with fastest returns for me over the years has been simply door-to-door at the types of businesses you most want to work with and just walking in & handing the person at the front desk a business card along with a nice, professionally printed trifold double-sided brochure which shows examples of your best work and also shows them quickly what types of services you offer.

    Ask the receptionist if the person in charge of sales/marketing is available and if not, at least ask for their name and that they hand your info to that person so that you can follow up with a phone call in a day or two, just to see if they had a chance to look at your info.

    I am setting up a new round of cards and brochures right now as a matter of fact, along with some new displays that will replace some older ones in a few places I already have them.
    This is the perfect time of year to do this, at least for me it is.
  9. signage

    signage Major Contributor

    Oct 5, 2005
  10. FireSprint

    FireSprint Merchant Member

    We have helped several clients do self promo yard signs. They put out signs with their company info on them. Those same client's keep coming back. It's also how we got started in the business.

    Also, what a few clients have done is send a mailer. Postcards work, but sending a small 8x9" Coro sign seems to work really well. Call me and we can chat about it if you think that would work for your client base. A miniature sign gets alot of attention.

    We do the self promo signs for cost basically. 200 8x9" mailers, 1 color front, 1 color back (different designs on each side) $75. Price will go down if you want more of them. Just let me know if there is anything we can do.

  11. Pat Whatley

    Pat Whatley Major Contributor

    Sep 29, 2003
    Wetumpka, AL
    Bull....taking a beating beats knocking on doors.
  12. signworldusinc

    signworldusinc Merchant Member

    May 16, 2012
    Rancho Cucamonga, CA
    You can never have enough SEO. It pays dividends to continually try to improve your ranks on Google.

    Warm regards,
    Signworld Team
  13. John L

    John L Very Active Member

    Apr 28, 2007
    All you gotta do is look for those signs they stick in the window that say "Sign Guy Needed".

    They look like this...

    Attached Files:

  14. 401Graphics

    401Graphics Very Active Member

    i think they are white here, so they are less noticeable. BTW your mirrored avatar doesn't match anymore.
  15. 401Graphics

    401Graphics Very Active Member


    Any more suggestions from other signs101ers?
  16. 401Graphics

    401Graphics Very Active Member

    bumpity bump bump
  17. CP Signs

    CP Signs Member

    Sep 15, 2012
    Go to every show possible and bring samples of your work. Couple months ago, we went to a horse show with nothing but samples of canvas prints. These people love their horses. We made some very good money there. We also got some nice jobs in town by being nice. I drive around and when I see a business starting to move in or get the place ready, I bring a simple coroplast sign that says Opening Soon. Tell them there is no charge and to call me once they are open and I will come back and pick up the sign. So far, everytime I get the job for their main sign and more. Being nice goes a long way.
  18. visual800

    visual800 Very Active Member

    Aug 4, 2010
    montgomery, alabama
    check the city planning website see who is building. ride around and see who is moving into other places that used to be vacant. there is ALWAYS something going on out there that requires signage. you just need to stay on top of it. See a construction site? they will have the builkding permit and that will have the owners name on it
  19. Kevin-shopVOX

    Kevin-shopVOX Active Member

    Mar 29, 2009
    Great idea. So simple yet has to be one of the most effective. Thanks for the tip.
  20. CP Signs

    CP Signs Member

    Sep 15, 2012
    No problem. I also think no matter how good someone is,,, always work on your people skills. I was told many times I could sell a fridge to an Eskimo. lol.

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