How many are advertising on their own building? We are in a mixed commercial/residential area. We have very expensive townhomes going up all around our shop and a Light rail station just next door. I believe we should put up signage saying who we are and what we do. We are very diverse in offerings, so it's a struggle to put together the right message to hit the right audience. I figure that the folks who can afford these residences are professionals, business owners or upper management with buying authority. Maybe a combo of outdoor signage (our buildings, two of them, are BLANK) and a postcard to local neighbors announcing who we are and all that we do? I've attached a layout that shows potential clients, where we have physical exposure to all those potential buyer's eyes. At our place, we say everyone is in Sales! I appreciate your feddback.