The explanation is listed under Loyalty Program on the header bar.
When I was first introduced to 4over, it was with the instructions:
DON'T TELL ANYONE ABOUT THIS, 'CUZ IT'LL F THE MARKET...
9 years later, the market is F'd for color work --- and I didn't even tell anyone.
I kinda buy into the program and wish it was more stringent. I see it as a modest effort to try and maintain itself as a Trade Only vendor and "force" sales to their site. I think it's a great strategy. I don't know if there is tiered pricing for the different levels, but that would be
awesome!
I'll save the rant of how my 400% market-up has been compromised by a plethora of end-users, hack-brokers, and out-of-industry buyers trashing the print industry with sites of this ilk --- it's pretty much the same lament many threads on Signs 101 follow discussing how this industry has been trashed.
Based on the tone I've read about brokers on Signs 101, there's not many that like doing work for them. However, I've made a crap-load of money off of brokers. And like 4over, I've structured pricing for each based on experience in supplying workable art, dollars spent and payment history. Again, I think it's a great model.
PLUS!!! They get paid 100% up front....So what's the worry!?? ...
Is that an awesome business model or what? ...and the worry is futzing around with someone that isn't trained to their way of doing business --- which I imagine is anything that slows their turn time.