Im in a bit of a pickle and as of right now I am mad af. Not sure who am I should be mad at yet.... Yes.. in a perfect world, this could have been avoided but I wonder what you guys would do in my case. This is not gonna be short but I would love some help and your 2 cents. I will try to keep it as short as possible. I'm supposed to be on a phone call with them in the morning.
A Media company contacts me about a food truck to wrap. I'm supposed to print and install it. They tell me it will be only wrapped for 1 month so no need to use expensive material.
After I gave them a price they approved and gave me the files.
They gave me the design!!
These files were created in illustrator with a separate tif file linked to the vector file. Also, they had an outline for the food truck. Since I took measurements I have seen that some dimensions were off by many inches so (free of charge) I have adjusted everything! Everything looked fine to me. I printed everything out. I looked at the printer here and there when I could.. Everything looked ok but when I was laminating I realized that each side has 1 panel with a bottle on it that was low quality and pixelized. I went back to the file they sent me and looked at it and realized the linked image they had in the folder was a ONLY 3 inch image ( at 300 dpi) that was blown up to be 80 inches!
Looking at the design itself which was in 10th scale I could NOT see the issue unless I zoomed in like %300-400. Everything looked fine at %100 view. I feel the designer should have linked an image at the right size. I tried to resize the image to 80 inches at 72 dpi which looked a LOT better but still kinda pixelized. Everything was laminated at once so I I I only saw the issue when I was laminating. I have emailed them with pictures and told them we could either reprint the whole panel ( it will cost this much) or just reprint the bottles which have 2 inches of stroke so I could just reprint it a little bit bigger and overlay it and it would be basically half the price of the full panel. He asked me why he wasn't made aware of this PRIOR printing.
I explained to him I could not see the pixels when I looked at the file. Everything looked fine on the computer and I have looked at the print multiple times but out of the dozen panels printed, I did not manage the actually take a glimpse at the print right at the moment when those bottles were printing. Every time I looked at the print everything was sharp and looked good. At this point, I explained this to him and gave him the price and pictures, and told him what was the issue and why it happened. He emailed me "Go ahead an install".
Which I did. Then the email comes in the afternoon. 10 hours later when I installed both sides already:
"Have you started installing as yet?"
-Yes.. both sides. ( I answered)
He emailed back:
"You sent an email stating the side needed to be replaced then installed it?
You also laminated an inferior print
I’m dumbfounded
Before any more work is done I need a call …. This is beyond crazy
I’ve been in business for 22 years and have NEVER seen anything like this
A professional would have reviewed the files completely prior to printing on piece.
Stop all work until I speak with you."
Don't know what to say....Sure.. next time I should zoom into everything %500... Even if I did a test print I would have not seen it.
If they had sent these files to alwanwraps or weprintwraps to get it printed they would have printed it as-is; the same way. Unfortunately, my website does not have an upload button for files with a disclaimer of whatever you upload here that's what's gonna get printed. btw if I didn't adjust nearly everything then a bunch of text would have landed on tail lights on the back and other texts on the side across openings and whatever else. So I feel like I was already nice enough to look over their stuff I just missed that quality on the bottle because it wasn't visible.