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It's really dependent on how you present the "proofs" to the customer.
If you're not 100% clear that they accept responsibility for any mistakes that are not corrected at the proofing stage then it's a muddy situation and becomes a customer service issue.
If you are 100% clear, then no question, the customer is responsible. How you handle it at this stage will determine whether the customer becomes a repeat client. I would not reprint the job solely at my cost however. The customer needs to accept some responsibility or they will continue to take advantage of your good nature.
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