Haha, Simon Cowell? The only reason that those specific words mean anything to us, is that we know exactly what they are in context of not having their corporate identity mirrored. So with that being said, I was only curious what the effect would be, for us, if he hypothetically had used the identities instead of slapping it up there. Also, in context of the villagers, who most likely don't have accounts, or even ready access to these sites, I was curious how they might view these words on their walls. I was only trying to incite open-ended discussions. As for critiquing this guy's art, I agree with you in that whatever it was worth, it got its 10 minutes of fame.