I can't take total credit for the wrap. Everything else with Stella on it, the beer labels, menus, shirts, business cards, etc..... is all me. Well the design part that is. However, in this one case, Roland had already used a wrap layout at a few shows before. Here it is pre-Stella:
http://www.flickr.com/photos/rolanddga/6875938068/ (I'm not sure who the original designer was. I would like to know though, he or she did a great job.)
We had been working on Stella promotional material for quite some time now when they asked if they could combine her with the existing wrap layout. I agreed but first tried to sell them on a totally original wrap. They liked what I came up with, and may use it at some point, but were in a bit of a time crunch for this show, so they thought it would be best to use a layout they had already worked with in the past, and since the two themes worked well together, this is what we came up with.
I may post the wrap I came up with at some point, but I want to wait to see if they will use it first.
It's been a lot of fun working with Roland, I hope we can continue to work together. We have some other ideas for the future. I also wish I could have made it to SGIA, it looked like a blast. Maybe next year.