Just to add a personal experience, not with Multicam, but with another manufacturer that will remain nameless, it's not always as easy as some of you make it sound. We bought a $30,000 piece of equipment. It was installed, we started using it, knowing we'd have to find the right settings on various materials over time. About a month into it, we finally stopped trying to beat our heads against the wall on a material, and we called the factory. We sent photos and they immediately said "Oh, you have a problem, it's not supposed to look like that".
They had no solution. I contacted other owners of the same make/model, and sent them video clips of it happening, and they confirmed that they did not have that issue with their machine. I called twice a week for months, asking if there was any progress. I spent about $250 in next day air charges and materials, sending them examples, for which I was never reimbersed. I called my sales rep, I called the factory, I called tech support, I asked for supervisors, I asked for managers, I asked for the owner of the company. Just anyone that would get plugged in and try and help resolve this issue.
I ended up on a conference call with their senior management about 8 months into owning it, where they openly admitted they had a problem and said they knew what was causing it but did not know how to fix it. When I asked them when I could expect it to be resolved, I was told "We're not going to play that game". I said "What game", and I was told "Getting locked into a date. We'll fix it when we fix it".
So I had a machine that didn't work properly for 8-9 months and I was told by the factory (that didn't mind taking my full payment) that I could expect it to be fixed one day in the future, and not until then. Their solution to me was to run everything at 50% speed. We didn't pay them 50% of the price, we paid them 100% of the price, so why should we have to run it at 50% speed until they could work it out, which might be tomorrow, or might be next year?
Feeling like the company had abandoned us, took our money and left us with a lemon, we took it to the forums. We posted the entire account, documented it with video and photos, and a timeline. After posting it, they bought our machine back from us within 2 weeks, full price, no questions asked. When they came to pick it up, they looked at the jobs we ran, and said "Oh, there's something seriously wrong with this machine".
All of it could have been avoided, but I firmly believe, if we hadn't posted our experience on the internet, we would still be fighting that machine right now, instead of using one of their competitors that's worked from day 1.
I will add that the internet is the LAST place we came, not the first. It took me about 8 months behind the scenes trying to work it out before I finally went public. I wish I didn't have to, but it worked for us.