Much like wine snobs, color snobs will discuss endlessly macro and even nano distinctions in ink sets, profiles, and output. While this might be fun and allow someone to impress someone else by using some obscure term or another, to anyone printing vinyl to be stuck on some substrate or another, these things merely are mildly entertaining affectations and have little, if any, effect on what is their daily output. LC, LM, G, O, LB and most any other transitional ink concoction are as useless as tits on a boar hog in a work-a-day sign shop.
Of course eventually I did have to put up a response.
And other than pointing out that this reads a bit to me like it was written by someone who is intimidated by a process and is therefore trying to belittle it, I’ll also point out that it’s entirely untrue.
In seminars I give to photographers, a question I always ask is, “When you’re in the field or studio with your camera, what is it you create?”
Of course, they answer all kids of things, but then at some point I stop them and say, “No, what you create is pixels. And it’s the pixels you have to care for, understand, and reproduce.”
Same in printing. You don’t really create and sell images. You create and sell dots. And all of the above “useless as tits on a boar hog” stuff defines how the dots you create and sell are made.
And it really doesn’t matter whether you’re reducing fine art, or billboards, or vehicle wraps, or whatever, the more capability you can get out of your printer, the more accurately your printer can reproduce in dots the pixels in your image, the better off you’re going to be and the more money you’re going to make.
A decent CMYK machine and comprehension of the principle that what comes out of the printer is the truth will serve 99.9% of those doing this sort of printing.
So, I’m reading that and my first impression is that it really doesn’t make any sense.
But… assuming it might mean exactly what it says, then it doesn’t make sense simply because it’s wrong.
The actual truth is that the only way what comes out of any printer — CMYK or otherwise — can be “the truth” is if that printer prints an accurate representation of the L*a*b* values of the pixels in the file it’s trying to reproduce. Because it’s those values that are “the truth” of that file.
And the only way to do that is to have that machine printing exactly correctly, and to the best of its capability on whatever media it’s currently printing. And what does that is a profile. See, the RIP has no idea what the printer is doing. All the RIP does is create dots based on the information in whatever profile it is using. So unless the profile was made for that printer and in that environment on that exact media and with that exact ink, then there’s no way the printer can be printing “the truth.”
Or, maybe "the principle that whatever comes out of the printer is the truth" I guess could simply mean that you don't have any pride of craftsmanship at all in what you do and whatever piece or crap spits out of your machine is what you've got to sell.
I don't really have a reply for that, except to say that the only clients you're likely to sell to with that attitude are going to make their buying decisions based solely on price.
If they're your target client base... Enjoy.
And as far as CMYK being all you need. Maybe that’s true. Until you need to print Pantone 021, or Home Depot Orange, or AT&T Orange.
Now of course, maybe you don’t care. I’ve got any number of clients who would — I’m sure — define themselves as “work-a-day” sign shops, and I think one point a lot of them might make is that these days, to stand out and be successful, you have to sell something.
One thing you can sell is quality. Another you can sell is price.
So if you’d like to make less money for each job, sure, by all means, don’t care about — in the end — the thing it is you’ve got to sell.