Logo concepts for an agricultural service company

[TimToad]

Hey all,

Our area's landscape is gentle rolling hills and has over 250 vineyards within a 15 mile radius. This client does a variety of work almost exclusively for those vineyards. He's a manly man, so he wanted something simple, sturdy and super readable on the highways as he goes from job to job. Its very common here to abbreviate the word agriculture to AG.

 

[Color Spot North]

Hey all,

Our area's landscape is gentle rolling hills and has over 250 vineyards within a 15 mile radius. This client does a variety of work almost exclusively for those vineyards. He's a manly man, so he wanted something simple, sturdy and super readable on the highways as he goes from job to job. Its very common here to abbreviate the word agriculture to AG.

View attachment 99981

First thought is the greens are competing against each other. Perhaps find some harmony with them by making them the same, or at least same gradient range?

 

[Pixels Are Bad Mmmkay?]

Sign layout? Yes.

Logo? Not so much.

 

[Jillbeans]

Way too contemporary for what it is.
I'd do something with an icon of the hills to the left of the name.
The name in a nice typeface, caps and lower case, no weird wedding looking initial.
If it works in black and white it should work in color...but what you have is very weak, color-wise.
Love....Jill

 

[Craig Sjoquist]

Agrees with Jill

Also spell out agriculture it may be common but advertising is not text messaging, & alot more classy when spelled out even though you can get away with it, just make it fit

 

[nikdoobs]

Design it in black and white first. Then figure out your colors.

 

[OldPaint]

1st..........know the difference between A SIGN & A LOGO.
what ya got.is simple....no pop, nothing draws the eye to it. iam with jill on your colors......
have you tried looking at GOOGLE??? TYPE IN AGRICULTURE SERVICES )))))
https://www.google.com/search?q=agr...zJYSIqgbZpIL4BA&ved=0CB4QsAQ&biw=1860&bih=819

 

[Pixels Are Bad Mmmkay?]

Agrees with Jill

Also spell out agriculture it may be common but advertising is not text messaging, & alot more classy when spelled out even though you can get away with it, just make it fit

A lot of agricultural companies around central Illinois also use the word ag as an abbreviation for agriculture and agricultural. It's pretty commonplace, but I agree that agriculture does tend to make a name sound more classy.

 

[TimToad]

His registered business name is Gall's AG Service and Repair and that is what he goes by, and is known as. About all he will be doing with this logo is some business cards and truck graphics.

Thanks to all for the input.

 

[Jillbeans]

I'd keep it really simple.

 

[Pixels Are Bad Mmmkay?]

I'd keep it really simple.

Nice one. I'm happy to see that you're back at it.

 

[vid]

I'd keep it really simple.

nice.

The serifs and font weight on this one give it a more manly feel. With the OP's starting layout, the "G" at the start of the name seemed too voluptuous to convey a masculine feel. Also, in Jill's layout, the use of the lowercase makes it more legible for a name that isn't all that typical ...around these parts, anyway. While the use of the lowercase softens the manliness of the logo, it's a nice compromise to bolster the legibility of the name --- and it does offer the sense that the guy is approachable.

It wasn't described in the initial post, but I'd like to get a sense of what the guy does with the logo icon. If it's specific to vineyards, perhaps using a graphic that was more industry appropriate. Are his repairs the ag service? Then, an icon that is perhaps more repair oriented.

That's my .o2

 

[Color Spot North]

I'd keep it really simple.

Very nice of you to do that for a person looking for help.

Just thought I would mention that to you.

 

[Jillbeans]

No prob.
Today is my day off from the real job I was forced to take after 29 years in this business.
:Big Laugh

 

[ddubia]

Here's to another 29 Jill to keep knocking out such good stuff.

 

[TimToad]

So here is the first concept I came up with that I still think is a stronger one than the two he whittled it down to, but he didn't like the serifed font. The other idea I am working up is taking the script "G" on the upper concept, (his wife's idea) truth be told and replacing it with a much bolder, almost round font "G" and having the teeth of a gear look like its taking a bite out of it. Or turning the gear the other way and have it be the outer edge of one side of the G.

 

[Jillbeans]

Still busy and the kerning needs tweaking.

 

[ExecuPrintGS]

The box on the right really kills this for me, the horizontal line draws my eye to the right and its met with a big box.
Just my first impression.

 

[Mosh]

put a small white outline around the main copy.

 

[TimToad]

Latest iteration on logo

Hey all, here is the latest version of the logo I've been working on. The customer has since given me more input and he really wants a gear of some sort in the work as he works on client's winemaking equipment, setting up trellises where he uses winches a lot, etc.