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Logo Critique

Discussion in 'Logo Design' started by qmr55, Aug 23, 2011.

  1. qmr55

    qmr55 Very Active Member

    1,751
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    Jun 3, 2010
    Yardville NJ
    Have at it..

    (only difference in bottom two is color of "wholesale school supplies" copy.)
     

    Attached Files:

    Tags:
  2. SignManiac

    SignManiac Major Contributor

    8,494
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    Mar 25, 2006
    Mars Florida
    Top left is the best so far. Contrast is 100% better than the others.
     
  3. Locals Find!

    Locals Find! Very Active Member

    2,732
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    Oct 17, 2010
    Fort Myers
    needs a ladder
     
  4. qmr55

    qmr55 Very Active Member

    1,751
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    38
    Jun 3, 2010
    Yardville NJ
    Not digging the stripes after sitting back and looking at them.
     

    Attached Files:

  5. Coloradosigns

    Coloradosigns Major Contributor

    7,884
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    Sep 10, 2010
    Denver.
    can't beat em, join em. I like your style.
     
  6. qmr55

    qmr55 Very Active Member

    1,751
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    Jun 3, 2010
    Yardville NJ
    ???? lol no idea what this means
     
  7. Marlene

    Marlene Major Contributor

    10,925
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    Jun 8, 2004
    Vermont
    I like the pencil idea, but no so much the nub of one. maybe make it a whole pencil, use it under the name like a underline and use the space on the pencil where the pencil brand would normally go to write the secondary copy.
     
  8. Locals Find!

    Locals Find! Very Active Member

    2,732
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    Oct 17, 2010
    Fort Myers
    I really hate that Green on the company name. Can you use another color or is that something they picked??
     
  9. qmr55

    qmr55 Very Active Member

    1,751
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    Jun 3, 2010
    Yardville NJ
    I highly dislike the pencil, customer provided the clipart for that as it was used in there other logo.

    I am going to show them this version today I think, hoping they will go along with getting rid of the pencil as I think it ruins the professional clean look like Pat mentioned.
     

    Attached Files:

  10. qmr55

    qmr55 Very Active Member

    1,751
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    Jun 3, 2010
    Yardville NJ
    As much as I'd like to, they want to stick with these colors as it corresponds with there old logo.
     
  11. Locals Find!

    Locals Find! Very Active Member

    2,732
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    Oct 17, 2010
    Fort Myers
    Well the last one isn't as bad with the green. The blue behind the green made the green worse on my eyes. This last one I like. Of course I am no designer so my opinion only counts from a consumer standpoint.
     
  12. Marlene

    Marlene Major Contributor

    10,925
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    Jun 8, 2004
    Vermont
    since it is school supplies, the pencil isn't all that bad of an idea. it is school supplies and not a corporate type logo so it can have a fun element to it and doesn't need to be too professional looking like a lawyer's, doctor's or bank's logo. the last version is kind of plain and the what they do is too small. the name doesn't say what the business does so it needs the secondary copy to support the message
     
  13. John Butto

    John Butto Verboten

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    Jan 9, 2007
    moreideas

    notebook paper, keep the pencil and their old colors
     
  14. Marlene

    Marlene Major Contributor

    10,925
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    Jun 8, 2004
    Vermont
    really nice John!!!
     
  15. qmr55

    qmr55 Very Active Member

    1,751
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    Jun 3, 2010
    Yardville NJ
    I like that John!

    Went with a little different approach here, let me know your thoughts.
     

    Attached Files:

    Last edited: Aug 23, 2011
  16. SignManiac

    SignManiac Major Contributor

    8,494
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    Mar 25, 2006
    Mars Florida
    Verrry Nice John!
     
  17. Jillbeans

    Jillbeans Major Contributor

    14,457
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    Dec 24, 2003
    Butler, PA
    Top left but I really want to see a yellow pencil.
    I'd move the pencil to the right and make it look like it was underlining the name, and make the name in black.
    Love....Jill
     
  18. qmr55

    qmr55 Very Active Member

    1,751
    12
    38
    Jun 3, 2010
    Yardville NJ
    Showed the customer 4 different designs. They immediately chose the one in post #16 and loved it. Makes my job easier LOL
     
  19. qmr55

    qmr55 Very Active Member

    1,751
    12
    38
    Jun 3, 2010
    Yardville NJ
    Talked the customer into changing the green a little bit for the better!

    This is our final design...doing trucks and business cards next!

    Thanks for the help guys!
     

    Attached Files:

  20. phototec

    phototec Very Active Member

    3,134
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    May 23, 2008
    Belton
    Don't like the GRAY swoosh in the background, doesn't add anything and it will only cause problems when trying to print with different print mediums. (new word, YUCKY).

    :noway:
     
  21. Dave Drane

    Dave Drane Very Active Member

    2,540
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    Sep 24, 2003
    That is not the best logo presented here. John already had it nailed. it is too disjointed. "wholesale school supplies" needs to be in the same font in a single line.
     
    Last edited: Aug 25, 2011
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