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logo critique

Discussion in 'Logo Design' started by studio 440, Aug 18, 2012.

  1. studio 440

    studio 440 Member

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    Jul 19, 2010
    cali
    looking for critique of identity branding and logo concept for tech startup robotic s firm. orbot.jpg
     
    Tags:
  2. signcrafters london

    signcrafters london Very Active Member

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    May 22, 2010
    London KY
    I like it.

    But I've been on here too much. At first glance I read it as "artbot."

    :covereyes:
     
  3. artbot

    artbot Very Active Member

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    Feb 18, 2010
    Houston TX
    i think it needs an extra "t".
     
  4. visual800

    visual800 Very Active Member

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    montgomery, alabama
    back off the shading and highlights, its a little too much and "hard" looking
     
  5. Pat Whatley

    Pat Whatley Major Contributor

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    Sep 29, 2003
    Wetumpka, AL
    Needs a couple of more effects and maybe some diamond-plate thrown in.
     
  6. jsmoritz2000

    jsmoritz2000 Very Active Member

    Is that fairy dust I see? Wow. Lose the fairy dust...lose the bevel...lose the metallic lookin' stuff and you might have a fair logo concept.
     
  7. lexsigns

    lexsigns Member

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    Dec 24, 2007
    Burlington ma
    like it but like to see w/o all the fluff...
     
  8. Craig Sjoquist

    Craig Sjoquist Major Contributor

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    Orlando
    Thinks the bevels are great.

    Does look modern.

    Hopes the dark background is just for something to do cause it does not help contrast unless that is what ya like low contrast with all that.

    The shape does over power the name,

    This logo does not give a image of what this business is about, I'm a thinking at best bionics for human hands or something along that line.

    That was in order of what I saw & thought.
     
  9. Conor Knoxx

    Conor Knoxx Member

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    Jun 7, 2007
    Gananoque, ON
    for me.... loose the texture background, the "sparklies" (maybe one light-star if you really need something like that) and the effects on the text. The bevel on the graphic looks ok to me.
     
  10. James Burke

    James Burke Being a grandpa is more fun than working

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    Jan 2, 2010
    Mitten State
    Not knocking your design, but your customer should really re-think their name. Yeah, it's trendy, but they've set themselves up for a lifetime of "spelling and explaining" their name to vendors, customers and the like.

    Do you s'pose this might be a constant challenge for auto correct...or perhaps someone with dyslexia?

    JB
     
  11. Jillbeans

    Jillbeans Major Contributor

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    Butler, PA
    Is your light source coming from the same spot on the lettering and the icon?
    I think the colors are too christmassy, I'd try a process blue on the lettering.
    Definitely lose the background entirely.
    The name reminds me more of a spacy-jetsons looking icon than a nut & bolt-looking one.
    Love....jill
     
  12. James Burke

    James Burke Being a grandpa is more fun than working

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    Jan 2, 2010
    Mitten State
    I'm seeing a robot's right hand...fingers and thumb clasped here.



    JB
     
  13. artbot

    artbot Very Active Member

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    Feb 18, 2010
    Houston TX
    logos don't (shouldn't) have sparkles or light sources or anything. a logo is a brain tattoo.
     
  14. studio 440

    studio 440 Member

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    Jul 19, 2010
    cali
    thank you all. it was for packaging labels and i did get carried away with the effects but couldnt find the diamond plate.with this great forum i have learned much and thank you all.allways look in black and white first i know, orbot.jpg but effects are so much fun
     
  15. peavey123

    peavey123 Active Member

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    Jul 25, 2007
    Ontario Canada
    The new one is unreadable eh. Take this logo out of photoshop and do a bunch of different layouts in your vector program. Not just the same layout with different effects.
     
  16. SignManiac

    SignManiac Major Contributor

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    Mar 25, 2006
    Mars Florida
    You lack good contrast grasshopper...
     
  17. 10sacer

    10sacer Active Member

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    Apr 30, 2008
    Concord, NC
    artbot found his logo, artbot found his logo...
     
  18. JoySigns

    JoySigns Member

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    Jan 21, 2004
    Lincoln ne
    The graphic image may be a little large in comparison to the text? The text definitely should be lightened up in the grayscale image.
     
  19. ucmj22

    ucmj22 Very Active Member

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    Dec 10, 2009
    I think youd be doing yourself a big favor by getting rid of the effects and gradients.
     

    Attached Files:

  20. Ian Stewart-Koster

    Ian Stewart-Koster Active Member

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    Sep 27, 2003
    Qld, Australia
    Design it in black & white, FIRST!
    No effects, no textures. Just B & W.

    If that works, a few effects will possibly help it, but design it in B&W first.

    (P.S Studio 440-that diamond plate comment was meant as a joke, by the way...)
     
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