logo critique

[studio 440]

Very cool ucm i like it .thank you for the advice i will continue to rework it and add some new ideas( p,s, i was also joking about the diamond plate)

 

[qmr55]

Are you designing in PS? Try working in illustrator from now on for your logo work. You could be on the right track but minus the effects and the bs. Couldn't tell you what they do or even a guess from the logo though....good luck!

 

[studio 440]

A quick one still have far to go but no time to work it right now . will post more soon

 

[studio 440]

By the way you dont have to tell a product by its logo example the nike swoosh what does that have to do with shoes.Or the bank of america design. its graphic identity branding

 

[Jillbeans]

^We've all heard that one before when someone is defending a poor logo attempt.
Try your latest without the bevel and texture.

 

[qmr55]

By the way you dont have to tell a product by its logo example the nike swoosh what does that have to do with shoes.Or the bank of america design. its graphic identity branding

Thank you for the lesson in branding. Now tell me, did I miss something, or is "arbot" a noticeable brand like nike?

 

[Marlene]

uck! I don't have much good to say about it. I don't get it at all. what is that shape? just a shape or does it relate to the product some how? the font looks old and dated like a techie font from the 80's.

looking for critique of identity branding and logo concept for tech startup robotic s firm

how will they be using the logo? website? product? ads? how does this sell the business and what it does?

 

[studio 440]

they do robotic research for nasa and the pentegon its a new startup

 

[studio 440]

just goofin

 

[artbot]

the black and white one is the right direction. the lower case one is better. maybe rotate the center of the nut a bit so it lines up. that is a great brandable icon. but it's just a few degrees to modern to do the job.

 

[studio 440]

good call, here are other fonts im playing with

 

[qmr55]

good call, here are other fonts im playing with View attachment 79648

They're all ugly free fonts you downloaded.

Go checkout Letterhead and purchase some nice fonts.

Then scrap this and start over!!

(buy dan's book)

 

[artbot]

it's close. i'd just tweak the fonts a bit. ...something like this?

 

[Marlene]

they do robotic research for nasa and the pentegon its a new startup

with that info, do you think this is the kind of logo that would work for a business like that? what you have is something that an 18 year old would put on their car to let the world know they have a brand of speaker, shocks, or some other add-on. it doesn't look like something that would work for a company that deals with NASA or the Pentagon. keeping it simple is the right direction but the overall look of it says something else. it doesn't have a professional feel to it.

 

[studio 440]

thank you artbot for the positive response and helpful ideas,by the way Dd i started with lhf cool blue,and marlene i would love it if you could post some of your ideas and concepts so i could see some professional looking designs. thank you all for your input