Logo for offroad company. What do you think?

[HeavyHitter]

This is a mock up for Dragoon Off-Road. There are a few things the logo needed to be able to do.

1. Be able to laser cut in steel plate parts. Laser cut without the letters dropping out. The font and chevron can both be cut.

2. have the logo fit on round tube if needed. Example... on roll cage tube. The logo would be printed without the dragon in order to do so.

3. The owner has a tie to the armed services. The name "Dragoon" is a military term for mounted infantry in the late 17th century. The chevron in the logo is a tie back to the military term.

4. The logo needed to have the color red.

The logo has the white edge for printing stickers. For use on the web and other print items the white edge will drop.

Let me know what you think about the logo. I am just a newb here on the board looking to learn some new tricks for the mental tool box.

I do have a question. Who do you guys use for digitizing embroidery files. Over the years I have used Butler Digitizing ( http://www.butlerdigitizing.com ). Any others you all might recommend with good pricing and fast turn around?

Dan

 

[TheSnowman]

Looks like you accomplished everything you needed. It works for me.

 

[HeavyHitter]

Looks like you accomplished everything you needed. It works for me.

thanks... I was worried it might look a little too busy.

Dan

 

[J Hill Designs]

I like it

 

[HeavyHitter]

I like it

Thanks

Dan

 

[54warrior]

Looks good to me!

 

[Rick]

Not digging the squeezey "DRAGOON" type while "OFF ROAD" looks normal.

You probably could have better placement of off-road somewhere.

Why the thin outline on the chevron?

The gray and gray gradient, I would play with it a little more (lighten it up a bit?), may need a bit more contrast...

Is that a clip-art dragon? Or did you draw it? Only reason I ask is the registration mark and 99.9% of clip-art is not usually workable.

 

[Shovelhead]

Because I tend to over-analyze, I'm stuck on why is there a dragon graphic
when the name is "Dragoon"?

 

[Ken]

Yes, nice.
I would retain the white border and the dragon for the printed logos. The white will create contrast to the black dragon. Although, I would smooth out the white border so you dont have so many fine points which will tend to peel up.
I also think the chevron could be a little heavier ( same size stroke as dragoon).
Cheers!
Ken

 

[HeavyHitter]

Is that a clip-art dragon? Or did you draw it? Only reason I ask is the registration mark and 99.9% of clip-art is not usually workable.

I didn't think about that. I will remove the reg mark.

Thanks for the ideas about the logo. I may mess around with the DRAGOON font a little.

Dan

 

[HeavyHitter]

Because I tend to over-analyze, I'm stuck on why is there a dragon graphic
when the name is "Dragoon"?

here you go:

It is possible that the name derives from the dragoon's primary weapon, a short Wheellock called the dragon, so named because the weapon of the first unit of dragoons raised in France had the muzzle of their weapons decorated with the head of a dragon.


http://en.wikipedia.org/wiki/Dragoon

 

[Marlene]

The word "dragoon" is derived from the French Army designation dragon which was originally the name of a type of (whose name means dragon) carried by French dragoons. In French, Portuguese, and Spanish there is no distinction between the words dragoon and dragon.

here ya go Shovelhead. I was wondering myself and found this.

I like it too.

 

[Shovelhead]

here you go:

It is possible that the name derives from the dragoon's primary weapon, a short Wheellock called the dragon, so named because the weapon of the first unit of dragoons raised in France had the muzzle of their weapons decorated with the head of a dragon.


http://en.wikipedia.org/wiki/Dragoon

I learned something new today...thank you!

 

[HeavyHitter]

Yes, nice.
I would retain the white border and the dragon for the printed logos. The white will create contrast to the black dragon. Although, I would smooth out the white border so you dont have so many fine points which will tend to peel up.
I also think the chevron could be a little heavier ( same size stroke as dragoon).
Cheers!
Ken

Ken, are you saying the black stroke around the chevron needs to be as heavy as the stroked box around Dragoon?

Dan

 

[Craig Sjoquist]

Likes the image and design/layout ya get the prize

 

[Gino]

When I think of dragons, I tend to picture them with a forked tongue..... maybe you wanna try forkin' it...........

 

[TheSellOut]

I like it...my only suggestion would be to use the same bevel that is on the red area around the grey too!

Nice work!

 

[Poconopete]

If the company name is "Dragoon Off-Road", Off-Road should be in the same panel as Dragoon. It's looking good.

 

[Rick]

If it's more a product, off road may not need to be that big. I was bored so I played with it a bit. I rotated the chevron, made my own cutaway typeface from an already condensed typeface and added some more to it. Then made sure it could work as a single color....

 

[HeavyHitter]

If it's more a product, off road may not need to be that big. I was bored so I played with it a bit. I rotated the chevron, made my own cutaway typeface from an already condensed typeface and added some more to it. Then made sure it could work as a single color....

Thanks for taking the time to change the look up a little. I like what you did.

Dan