I actually agree with you about the customers. I don't want the customers that are going to buy signs at Lowe's. They're the ones that tend to monopolize your time for one or two banners that you're probably not going to end up making any money on in the long run. Good riddance, let Lowe's have them.
Everything is political, Gino. Everything.
You are absolutely right, EVERYTHING in the end is political in one way or another.
It's not the "caliber" of the customer and whether or not any of us "want" them, its the muddying of the waters of our trade by a corporate giant who is only going to act as a middleman and wreak havoc on local pricing, etc. Just wait until their multi million dollar ad budgets start pushing this new service beyond a few retractable banner stands inside the stores and even loyal customers of ours start questioning why they should spend $200 on a banner we generate when they can get it for $40 from this new service.
We have an election in June and we are the only shop in the entire area with a flatbed printer. You'd think every single candidate who professes to care about the local economy would be flooding us with orders, and some are as our printer has been running 10 hours a day for the last two weeks, but many just go online and order from the cheapest source they find regardless of where they come from, if they pay family wages and benefits or not, have extra shipping costs added on, etc. It simply costs more to have things done here compared to some right to work for less state like Alabama where many of the big online "wholesale" printers locate.
Only naive rubes from isolated parts of the country are uninformed enough to shrug their shoulders at this kind of corporate consolidation and vertical integration because it hasn't hit them or their area yet. Big corporations run focus groups, deep market analysis, research, etc.. on EVERY decision they make before entering into new product lines, ventures, etc. This thing has been heavily tested just like any other new idea or product and they wouldn't be pushing it if they didn't think they couldn't peel away some existing market share from local sign companies.
Our friend who is never shy with the insults for those he disagrees with from the hinterlands of eastern PA may think that the fallout for any of us is insignificant and that anyone opposed to the idea is afraid of competition, or our businesses are failing and only cheapskate PITA customers would be attracted to this, but the past 40 years of market consolidation and commodification of our products proves that it can happen to any craft trade. Nearly anything you can have a contractor do at your home or business can now be arranged through these big retailers who act as the go between, skim off the top, take the profits back to their shareholders and the consumer doesn't really "save" anything in the process. Are a pair of athletic shoes, clothing, etc. any cheaper because kids in Asia make them? Nope
Go ask the tens of thousands of small, independently owned offset and web print shops who have been decimated by Vistaprint if they think their demise was from their fear of competition or not being tough enough to compete against a gigantic corporation and its marketing budget?
I'm sure those who are located in areas with little impact from these type of corporate incursions and haven't their ox gored yet would and will be singing another tune once it happens to them.