Exactly. We started off at $120 for a box of 1000 full color cards which justified the design time we'd spend on them. Didn't take long before people wanted to nit-pick them, and add 80 lines of copy, and 17 phone numbers, and 4 pictures and then started whining that VistaPrint would print them for $20.
Nope. Very, very selectively do business cards now. Usually if I'm doing them it's only for someone I'm doing a lot of other work for and I'll make a set without getting any input from them and just surprise them with the cards as a "thank you for your business" gift.
Also, you're gonna have a hard time printing them in house and beating the price a wholesale printer will give you. The last off I got from Zoo Printing was $4 for a box of 1000 full color cards.