I've seen a lot of folks on here asking for creative ideas to market their sign business. Seems many more since the economy crapped out. I may not be the inventor of this but this is actually an old one that I, in fact, came up with years ago on my own. I could easily see it working very well right now and thought I would share it with you folks.
The essence of this deal is that you start by searching out the local newpaper, local TV station, radio station, regional magazine, trade magazines, local chamber, realtor/builder/dentist/whatever groups and publications, etc. The info you need is WHO has recently won or been mentioned as the BEST at SOMETHING. Spring time seems to be a great time for this too.
If your area is like the areas that we have worked in over the years... using the sources mentioned (and hundreds of others) you will find it very easy to locate members of business groups that are constantly patting themselves on the back with these BEST at SOMETHING awards.
You use this info to sell these businesses some "bragging" materials.... An award statement lettered on their storefront or doors, a countertop sign, table tents, new business cards with a brag statement, a banner celebrating the award, an A frame, coro cutout/standup, wall plaque, a 30' neon pylon... any and all- whatever it is you hock.
Targeting this new "market", you get;
Once you land one like this you are also prime to backend for all of your other offerings and increase your chance of being around at the "right" time for another sale.
Best of luck.
The essence of this deal is that you start by searching out the local newpaper, local TV station, radio station, regional magazine, trade magazines, local chamber, realtor/builder/dentist/whatever groups and publications, etc. The info you need is WHO has recently won or been mentioned as the BEST at SOMETHING. Spring time seems to be a great time for this too.
If your area is like the areas that we have worked in over the years... using the sources mentioned (and hundreds of others) you will find it very easy to locate members of business groups that are constantly patting themselves on the back with these BEST at SOMETHING awards.
You use this info to sell these businesses some "bragging" materials.... An award statement lettered on their storefront or doors, a countertop sign, table tents, new business cards with a brag statement, a banner celebrating the award, an A frame, coro cutout/standup, wall plaque, a 30' neon pylon... any and all- whatever it is you hock.
Targeting this new "market", you get;
- Free leads of apparently successful businesses to hit with a product that many others wont think to offer, and almost never right when they are primed to buy it.
- Just about no one pays any attention to these things so you have a great opportunity to CONGRATULATE them and get your foot in there with a warm welcome.
- This market has spending money -apparently- because they are the BEST at something! ... so sniff it out.
- You are easily talking them into honking their own horn before their moment of fame passes. Both motivators.
- Many times, especially organizations, magazines, etc have already done the "design" for you and I know they always handed it over to me (on behalf of their client member) quicker than you can Google a Peeing Calvin.
Once you land one like this you are also prime to backend for all of your other offerings and increase your chance of being around at the "right" time for another sale.
Best of luck.
