FireSprint.com
Trade Only Screen & Digital Sign Printing
We're in the business of custom products. By we I mean just about everyone reading this forum. Mistakes happen, arguably more so than in other trades. Copy can be wrong, problems with equipment, problems with color, we know all too well.
I have to say though, secretly I appreciate all the chances we have to make mistakes. It does two very strong things to the leaders.
First, they help weed out the competition. Small mistakes on a job can cost the entire profit over time. Also, if not handled well, it could lead to customer dissatisfaction. The better we handle this, the further ahead of our competition we get.
Secondly, and by far the most important, is that it gives all of us a chance to prove we're worth our salt. When a customer has already mailed the check, and they hold no cards, we can rise up and prove we back our products unconditionally. How else would a customer know how far we're willing to go to make things right and stand by our word if we were not presented with the OPPORTUNITY to fix a mistake. How else would we build life long relationships?
I know it sounds sappy, but the leaders in every industry realize this. They realize the opportunities in the storm. They see the the lightning, and rather than hide from it, they harness it.
What will you do with the storm clouds tomorrow?
-Gene
I have to say though, secretly I appreciate all the chances we have to make mistakes. It does two very strong things to the leaders.
First, they help weed out the competition. Small mistakes on a job can cost the entire profit over time. Also, if not handled well, it could lead to customer dissatisfaction. The better we handle this, the further ahead of our competition we get.
Secondly, and by far the most important, is that it gives all of us a chance to prove we're worth our salt. When a customer has already mailed the check, and they hold no cards, we can rise up and prove we back our products unconditionally. How else would a customer know how far we're willing to go to make things right and stand by our word if we were not presented with the OPPORTUNITY to fix a mistake. How else would we build life long relationships?
I know it sounds sappy, but the leaders in every industry realize this. They realize the opportunities in the storm. They see the the lightning, and rather than hide from it, they harness it.
What will you do with the storm clouds tomorrow?
-Gene