HulkSmash
New Member
IMHO, the customer is sticking the proverbial cart in front of the horse if the business card is the "platform" where he is first choosing to get a logo designed. It's so BACKWARD that some people will get business cards created (often at very low cost) and then use that as the model for ordering permanent signs. Durp!
Logo design is something that really should occur all on its own, not as an added bonus for a business card layout. Business cards are one of the cheapest ad items that exist. Is the company logo really only worth part of a business card project?
If a business owner doesn't have a logo for his business and doesn't want to pay someone to design the logo on it own, the only "value added" area I see it working at all is when the logo design is incorporated into a sign design & production project. With a decent permanent sign package more time can be spent on design without it demolishing the profit margin.
For office supplies oriented stuff, like business cards, the customer pretty much needs to know exactly what he wants and then you just do it. Iffy details and murky suggestions can lead to costly, profit killing revisions.
Logo design is separate from our business card design. I just said the same person does the job. I design the logos if i have time.