Need some help and opinions for tag line

[Atomic DNA]

I am designing a logo for a friend/client for his new taxi service. The business will be called "Executive Rides" with a very simple oval based designed with some basic fillgree.
The problem we are both having is coming up with a tag line that defines his business. His "selling point" and what will make him different from the basic taxi service is that
he will have a very nice vehicle for delivery and the continuity of the logo design will be carried on through business wear and brochures at various hotels and local airport.
He basically wants to offer a taxi service minus the smelly, broken in cab along with some sort of security as he is a police officer. I see this being popular with higher end clientele
and business people. He doesn't want to be affiliated with the limo/chauffeur type of business, though.

We need help with a tag line as the "Executive Rides" could mean anything. Some of the ones we were playing around with:

Driving Excellence
Delivering Excellence
We pick you up in style
We take the tax out of taxi (his wife came up with that)
You can kind of see where it's going here. Any help would be greatly appreciated.

 

[ThinkRight]

Majestic Coach
Noble Coach
Noble Carriage

 

[Moze]

Is he stuck on ''Executive Rides''? 'Rides' seems kind of casual/slang for the image he's going for. ''Executive Transport'' or something seems like it would convey his image better.

For the tag line...

Excellence. Delivered.

 

[bob]

His business, his tag line [however stupid it might be], his problem.

Do not, as in ever, write copy for clients. Ever. Don't even suggest copy. Ever. The client delivers the copy, you make the sign, logo, butt tattoo, whatever. Don't fall into the abyss of writing copy.

When some client asks "What should this say?" or "How should I say this?" or even "What do you think?" my standard response is a shrug and a remark to the effect that I make signs, I don't write copy.

 

[Techman]

a tag line is supposed to be an audio logo.
Not something cute, or strange worded or anything other than an audio logo.
An audio logo is supposed to create questions. That is it's sole purpose.
But these says so many will try to create something cure or catchy which does not work. Its like using strange spelling to create something unique.
The unique marketing position is defined by something else other than a tag line.

 

[TDFcustomSL]

"THE Classy Taxi" haha sorry that's the only thing that comes to my mind right now

 

[Speedsterbeast]

We'll take it from here

-Let me know where to send my $50 fee for using it

 

[Pixels Are Bad Mmmkay?]

Is he stuck on ''Executive Rides''? 'Rides' seems kind of casual/slang for the image he's going for. ''Executive Transport'' or something seems like it would convey his image better.

For the tag line...

Excellence. Delivered.

I agree. Rides is very informal and makes me think the target audience would be much younger than the typical executive. I also like "Executive Coach".