New business card layout...Thoughts?

[Circleville Signs]

OK - after much consideration I have decided to follow Gino's (and that of several others) advice and NOT make a change to our logo at this point. I am, however, making some changes to the feel of our marketing materials.

Here's the new BC that I've come up with. Looking for feedback concerning layout, etc.

Thanks!

 

[mikey-Oh]

I like the colour scheme.
The (we guarantee it!) looks/feels kinda wonky against the plane of the word bubble.

 

[GP]

I would adjust the skew on the speech bubble to make the text a little more legible.

GP

 

[GP]

What if you nixed the gradients and went straight orange?

GP

 

[Circleville Signs]

What if you nixed the gradients and went straight orange?

GP

Won't that make it feel flat though? I'm trying to go for the implied feel that the bubble is popping off the page.

 

[HulkSmash]

looks good.

 

[GP]

Perhaps. It's really the bottom of the words "CIRCLEVILLE" and "AND" that I find distracting. The darker bottom lacks contrast with the outline and becomes muddled.

GP

 

[Letterbox Mike]

Just a thought, but what if you took your existing logo and didn't necessarily scrap it but maybe just tweaked it ever so slightly to update it? As it is overall I like the concept of the card but I feel like the logo doesn't quite compliment that style. It could without much work and without deviating from it's appearance whatsoever...

Can you upload a larger version of this design?

 

[Bly]

spellcheck on guarantee
otherwise I like it.

 

[GP]

PS - I had no idea there was a Circleville, OH.

I always thought it was a knock on the on-going circle vector art joke.

 

[qmr55]

Guarantee is spelled wrong.

I would make the bubble all orange with a white outline only to separate it from the left side being gray.

Other then that I like it.

 

[john1]

SpotUV on the bubble FTW

 

[Circleville Signs]

SpotUV on the bubble FTW

GREAT idea!!!

 

[signswi]

Perhaps. It's really the bottom of the words "CIRCLEVILLE" and "AND" that I find distracting. The darker bottom lacks contrast with the outline and becomes muddled.

GP

All the attention goes to AND as it's the orange (attention grabbing color), which doesn't make sense. Messes with the graphic importance hierarchy.

Also agree that bubble text is out of perspective. Otherwise a nice card. Spot UV on the bubble is a good idea.

 

[Circleville Signs]

OK - made a few changes and sized it up for better viewing.

Thoughts now?

 

[thinksigns]

maybe Guaranteed instead of (we guarantee it).
"signs" and "graphics" in orange instead of "and"

 

[Circleville Signs]

With the gray outline, the orange tends to fade out - that's why i put it on the "and", as that's the unimportant word in the phrase...

 

[Letterbox Mike]

I swapped the cases on your logo and ditched the outline just to see what it looks like. For some reason to my eye the outlined copy for your logo just doesn't jive. I don't know if I could put my finger on it, but it just looks off to me. Also, again to me, by putting "circleville" in lowercase letters and "SIGNANDGRAPHICS" in caps puts more emphasis on what you do than the city name, and it also eliminates an awkward line between the two lines of text when the sub copy was lowercase.

Not to say that this is a work of art, but to me this flows a little better or looks a bit "smoother" and complimentary to the rest of the design...

Dunno though.

 

[SignManiac]

^^^^ Much improved! Lettering looks 100 times better without the outline.

 

[Charlie J]

^^^^ Much improved! Lettering looks 100 times better without the outline.

+1