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New Logo Project

Discussion in 'Logo Design' started by HaroldDesign, Nov 28, 2012.

  1. HaroldDesign

    HaroldDesign Very Active Member

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    Here is what I have for initial concepts on a new job for a courier service. Thoughts? I am aware of there being things incomplete. I'm into it just enough to ask for suggestions (in writing will suffice just fine).
    :thankyou:
     

    Attached Files:

    Tags:
  2. visual800

    visual800 Very Active Member

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    I like the 2 D's and the arrows on them. i dont care for the fonts of the bottm layout. Its not you its me, I just cant stand helvetica for some reason
     
  3. Jillbeans

    Jillbeans Major Contributor

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    Bottom, I don't mind the Hellvetica but make sure both lines of text have the same slant.
    And tighten up the DDs so there's not that little point of white in the middle.
    Love....jill
     
  4. HaroldDesign

    HaroldDesign Very Active Member

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    Both great suggestions! :smile:
     

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  5. DKgrafix

    DKgrafix Very Active Member

    I do not like the spacing between the letters on the bottom.
    I would rather use different, wider font for the bottom text (On the lower logo)
     
  6. HaroldDesign

    HaroldDesign Very Active Member

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    Thanks DK - I dumbly matched the bottom line to the existing top, rather than going the other way around. Gotta love this place...
     

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  7. laserman70

    laserman70 Very Active Member

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    like all but the c & t.
    Everything has motion but them.
    Just seems to grab my eye.
    Like the rest of it.
    Just my .02
     
  8. Jillbeans

    Jillbeans Major Contributor

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    IRECT needs to be bigger.
    For some reason the hole between the C and T bugs me.
    Do the DDs have the same slant or is that an illusion?
     
  9. jcuminale

    jcuminale Member

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    curious to see what it would look like to have both D arrows pointing upwards...it may be "more direct"
     
  10. HaroldDesign

    HaroldDesign Very Active Member

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    It looks like a couple of little houses for something real estate.
     
  11. Border

    Border Very Active Member

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    Just another thought on the play of the arrows on the Ds. Also lined up the Y with the bottom of the T and created another arrow symbol.
    Maybe too busy now but maybe you can somehow work with that arrow in the Y concept in another way.
     

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  12. HaroldDesign

    HaroldDesign Very Active Member

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    I'm going to leave it alone for a while and come back to it, but as it stands this may be what I show to the customer. Perhaps I'm over or under thinking it, but I think the arrows imply "to & from".
    Thank you everyone!!! :clapping:
     

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  13. SD&F

    SD&F Very Active Member

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    I like the bottom right.
     
  14. qmr55

    qmr55 Very Active Member

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    Good concept, needs better font selection thought.
     
  15. thinksigns

    thinksigns SnowFlake

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    I like being able to fully see both arrows like this.
     

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  16. buckssigns

    buckssigns Member

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    I'd rather see the letter and line spacing tighter in a logo like the one being discussed.
     

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  17. Coloradosigns

    Coloradosigns Major Contributor

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    this
     
  18. visual800

    visual800 Very Active Member

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    bottom right is it! I like now
     
  19. Jillbeans

    Jillbeans Major Contributor

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    I do like the way Buck's reads.
    Can you try making the bottom D the front one?
    Yours still reads weird to me and I think if you used the suggestion of the Dds and the spacing in #16 your issues would be solved.
     
  20. SignManiac

    SignManiac Major Contributor

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    Well Done!
     
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