For a shop like mine, which is not primarily focused on solvent media output, but likes to offer banners, vinyl vehicle graphics and other types of prints better done on traditional solvent media, it was a good choice.
We never ran our previous solvent machine every day, and paid the price in wasted ink, wasted time in maintenance, and sometimes a lot of time spent getting the machine going again after letting it sit idle. When the time came to replace our aging Mimaki JV3, I wanted a machine more similar to my aqueous printers, and the HP is really close.
The HP requires no daily maintenance, and has fired up without a hitch after being idle for a week or more. As much as I hate the cyclical nature of the business, I find that it's getting more cyclical, not less. When there's work, there's plenty to do, but there care long periods of nothing to do. So this machine seems to be a better fit.
I'm not a big fan of bulk ink supplies, and prefer the consistency and reliability of OEM supplied cartridges. I don't sell at the bottom dollar price, so saving a dime per square foot (maybe?) makes no difference. The HP ink goes a long way, and is fairly priced. Color gamut is good, and there is minimal odor.
With a little fooling around, the machine seems to run a wide variety of materials well enough that the customers are happy. Can it hit the same gamut as one of my 12 color machines? No. But then again, I don't need it to.
Really, it's how the machine performs over the long haul that counts, and whether the ROI works. Time will tell!