I like it. and I agree with everyone else's statement.
Bob has some really good insight once you get past(get off my front lawn personality) he seems to really grasp what's going on.
My two cents for what it's worth.
Tighten up the graphic so the negative space isn't stronger than the elements.
The name is on a somewhat of a slant increase it a little bit more so it looks like it was done intentionally and not nudged by accident.
The bottom line give it some weight to the lettering this might anchor the logo a little bit.
The steam that is coming off of the cup Incorporated to the ends of the name. On that swirl from the A have the steam on the bottom and the swirl from the N have some steam on the top of it, if that makes sense just slightly so you be pulling pots of the graphic into the name.
Or you could leave it as is.
First of all that's a sign, not a logo. Nevertheless, tighten it up a bit. You have three separate and unrelated elements sort of floating around. Then do something with the line of text at the bottom. Right now it has all the weight.
First of all that's a sign, not a logo. Nevertheless, tighten it up a bit. You have three separate and unrelated elements sort of floating around. Then do something with the line of text at the bottom. Right now it has all the weight.
I see your point but the wishes from the client were very specific and I followed them as much as possible. Original iea was given to meKinda agree, it's all just too lightweight and frilly for my tastes. When you go to duplicate that in a newspaper ad, internet or just about anywhere, it won't be visible without studying it and most people gaze at things, they don't ponder on it. They're all in a hurry and if it doesn't hit them instantly, they're off to the next thing.
As I said, it´s the first draft and I¨was thinking to work on it still but if the client is happy...I like it. and I agree with everyone else's statement.
Bob has some really good insight once you get past(get off my front lawn personality) he seems to really grasp what's going on.
My two cents for what it's worth.
Tighten up the graphic so the negative space isn't stronger than the elements.
The name is on a somewhat of a slant increase it a little bit more so it looks like it was done intentionally and not nudged by accident.
The bottom line give it some weight to the lettering this might anchor the logo a little bit.
The steam that is coming off of the cup Incorporated to the ends of the name. On that swirl from the A have the steam on the bottom and the swirl from the N have some steam on the top of it, if that makes sense just slightly so you be pulling pots of the graphic into the name.
Or you could leave it as is.
(Not to talk about this specific design but) It´s interesting how much cultural roots / surroundings influence on ones way of thinking and seeing things. The aesthetics differ greatly depending on where you are. Asians, americans, africans, europeans and us here in scandinavia see things very differently.agree with all of the above. if you do nothing else at least pull it all closer together as it looks disjointed. try moving the steaming bowl/cup of coffee (?) around as everything doesn't have to be centered as it is now. just curious, what does this do? is it a coffee shop? a cafe? if not, it sends the wrong message no matter what part of the globe you are from.
Looks good.
Not sure what Bob meant by calling it "a sign, not a logo". Care to expound?
Bob, actually you are very wrong.A logo is a symbol, a sign is exactly that, a sign. Something that says "Bob's Bank" is a sign.The farther a 'logo' moves from symbol to text the more sign it becomes.
Yes Neato, these are a good example of a logo. Purely text that has a specific character that differentiates the business from others.Signs?
So any design that is words without a symbol is a sign? That's just not true. Sorry.
Yes Neato, these are a good example of a logo. Purely text that has a specific character that differentiates the business from others.
Not signs... Definately they can be used as a sign.