So any design that is words without a symbol is a sign? That's just not true. Sorry.
Not necessarily. Take 'Coca Cola' or 'Disney'. There's words and there's design. It's the design that's the logo, not the words. That the design just happens to form words is coincidental to the design. Most anyone anywhere in the world regardless of what language they might read or what collection of symbols compose their language will recognize the unique 'Coca Cola' design. As well as 'Disney' and a host of others. That's the point of a logo, it's supposed to transcend written language.
So at what point does it "transcend written language"? According to who's criteria does it cease from being a word and become a logo?Not necessarily. Take 'Coca Cola' or 'Disney'. There's words and there's design. It's the design that's the logo, not the words. That the design just happens to form words is coincidental to the design. Most anyone anywhere in the world regardless of what language they might read or what collection of symbols compose their language will recognize the unique 'Coca Cola' design. As well as 'Disney' and a host of others. That's the point of a logo, it's supposed to transcend written language.
So at what point does it "transcend written language"? According to who's criteria does it cease from being a word and become a logo?...
Not necessarily. Take 'Coca Cola' or 'Disney'. There's words and there's design. It's the design that's the logo, not the words. That the design just happens to form words is coincidental to the design. Most anyone anywhere in the world regardless of what language they might read or what collection of symbols compose their language will recognize the unique 'Coca Cola' design. As well as 'Disney' and a host of others. That's the point of a logo, it's supposed to transcend written language.