So interesting to read this string. A friend and supplier builds equipment for our industry. Recently I asked him "why I did not see him at the trade shows?" "What new equipment is he coming out with?" He chuckled there is no return on the investment in the sign market at this time. It has moved from pride of workmanship and quality in the product to jest good enough.
He continued. "For the time being we are developing nothing new for the sign market." Why not? I asked. "Look" he answered "its $250,000 in engineering, $50,000 in certification, $100,000 in inventory and $30,000 to go to a trade show all before we sell the first new machine. I pay my employees a good wage, pick up most of their health insurance, and match their 401k contributions. If they want to take a class that will help both of us we will pay for it. If I do my job, I make some money and pay my taxes. My competition in the U.S. has all but died off. now I compete with Chinese companies who copy our designs, do not test their equipment, and buy the cheapest parts. Wages, are low. Health care, retirement and continuing education cost are non-existent. You can buy direct from the factory, bypassing the dealer and they will change the price played for the equipment on the paperwork so you pay less in import duty. I spend a lot on insurance. The Chinese spend nothing."
"I understand why the market moved and should I change places with a shop owner I may make the same choice, those things are 1/2 to 1/4 the price of mine after all. For thirty years we have focused on selling the best and safest machines. Sometimes we are the least expensive to buy, most of the time we are the least expensive to own. So, for now, we will invest in other markets. I see no point in trading dollars to make a penne."
At 35 MPH from 50 yards that $0.40/Sq foot banner is going to perform as well as yours for the first 90 days.