We use mostly 60/40 and do mostly business windows. Keep in mind that whatever side has the light is the side that cannot see through. So during the day, if applied to the outside of the glass, people walking by see the printed message but cannot see through. At night, you can't see out but with the lights on the people outside can see in.
As far as brands, we like UltraFlex UltraVision 60/40 UV. Great price point, easy to print, easy to install, excellent durability. We often do without laminate, but when we do we use Briteline's WrapCast Optically Clear Overlaminate (great price point). As GaSouthpaw said, dry apply and if using a laminate expect it to take a couple of days for the application marks to go away.