Here is an imaginary way to figure imaginary cost:
Imaginary Monthly Overhead:
Rent $3,500
Utilities $800
Insurance $900
Payroll $12,000
Work Comp $2,500
Licenses $250
Vehicles $1,750
Repairs $750
Imaginary Total $21,950
Coro Sign cost
Blank $0.25
Vinyl $0.50
Premask $0.25
Imaginary Total $1.00
If you sell 1 Coro sign this month, your cost in this scenario is $21,951. Add to your cost your desired $5 profit to arrive at a selling price of $21,956 to cover your costs and still make 5 bucks. If you are in California, deduct $800 minimum taxes from your $5 profit to arrive at a net loss of <$795>