I don't think it should be a sticky, everyone that I have had to advise on, that tried to digital print actual MUTCD compliant traffic signs on retroreflective has failed to make a compliant, colorfast sign. Most shops that do this are specialty shops, they usually have direct contact with a 3M rep who can guide them with their options or with any new technology. Designers who specialize in the design of it go through that route too. If you are experimenting, then your going to find yourself in a long line of others who have tried to reinvent this process and failed, some miserably.
I'm not saying you shouldn't try, but ask the material company who is backing the product, in this case 3M. And be prepared to take the hit if the sign fades prematurely or the clear film delaminates.