Nelson, no offence but your prices are way to low. Some people will be quick to call you a “Low Baller”.
You need to price your work competitively with your counterparts, not lower the bar and under sell them and yourself. Your time and talents are worth money, so don’t be afraid to charge for that.
Here’s a good example that just happened to me;
Phone Rings, ( ring ring ring )
Me: Bradsters Sign Shop, No Job Too Big, No Job To Small, Can I Help You?.
Customer: Hello, we need a Rush Job to be installed this weekend replacing our name on both sides of our vehicle. We have a Big Event this weekend with lots of Media and the such and the old lettering looks pretty bad. We want them in black, and they measure 196” x 804”
Me: Do you have a logo and a font file in a eps or ai format?
Customer: yes, our techy people here assured me they can provide that.
Me: Well, I normally don’t work weekends so there is an extra charge for that. And because I now have to put you in front of other customers for a Rush job, our price is a little bit higher.
Customer: That’s not a problem, we have plenty of money in the budget. There is one more thing though.
Me: ‘Oh, What’s that?
Customer: this job is out of town. We will pay you for your travel and will even send you there on a shuttle if you can do it this weekend !
After getting a little more information, I was able to give a reasonable price of $1.4 million dollars to do a weekend rush job out of town..!..
The customer is sending a driver and shuttle to take me to the job, ( we leave at 3:49 pm. Saturday). I’ll replace two door panels, then relax for the trip home.
Never sell yourself or your product short just to get work !
Attached is a picture of their vehicle they want me to letter out.
Damnest looking Pick Up Truck I ever saw.!!!..
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