Not much different than what they had back in the 80's with Trim Line Design. That was a 3M owned company that did all kinds of vehichle graphics. I worked for one of the franchises for about 5 years, in that time they went under because their pricing was way out of line. To many of their own franchises started using product other than 3M because of the cost. I'd give it time to see how it lasts.