funny thing, about 10 years ago, one of my largest clients decided to put a QR code for a national company on the side of their trucks,
the national company paid, arranged to have a contractor come in and apply QR codes to the side of all the trucks.
surprise ending. the QR code the vendor applied was for a porn site
i was not in the sign business (at least not to any great extent) and was functioning as a computer consultant & just got to watch
the whole thing unfold.
Similar story.... We do all the high pressure decals for a pipeline, were talking 25-50,000 reflective decals applied to carsonite posts that get spread out all throughout the country.
Customer supplied art... Both in English and French (Canadian law... Stupid, but whatever). Well years after doing these, we were asking to re design it for something else - we did, sent off the proof.... Got a reply "looks great, but the French number and Canadian number should be the same"
So out of curiosity I call the French number... And it's a phone sex line
there's probably 100,000 of them out in the field with the wrong phone number....
We didn't get in shit because it was their artwork / fault. We printed some cover ups for them, but I doubt they applied them all.
What I took away from it was were forced to include french on all our labels.... But in years not a single person called the French number. Shows how useless and what a waste it is.